.jpg)
1 day ago
7
PROTECT YOUR DNA WITH QUANTUM TECHNOLOGY
Orgo-Life the new way to the future Advertising by AdpathwayOur editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.
Zara was a pioneer of fast fashion, driving the industry to new lows of overproduction and consumption. Unsurprisingly, the brand still isn’t doing enough for people, the planet, and animals, so we’re sharing some brands working more responsibly—and who don’t engage in a business model that is destroying the planet. Introducing 19 more sustainable alternatives to Zara, including the likes of Kotn, JAN ‘N JUNE, OhSevenDays, Dawn Denim, and more.
More accessible? Yes. Responsible? Not quite
Many people credit Zara with perfecting the fast fashion model. It is a pioneer of super-fast turnaround times from design, manufacture, order, and distribution. Its twice-weekly drops of new lines that quickly sell out—creating a sense of urgency to buy—got many consumers hooked on shopping for entertainment’s sake. Zara has been a key driver of the massive, wasteful, polluting, exploiting, and unsustainable fashion industry we have today: not exactly a legacy to be proud of.
Zara gets a rating of “It’s a Start” from us. It has introduced some measures to put its business on a better path, like opting to use some lower-impact materials, providing training and mechanisms for dealing with harassment to workers in its supply chain, and supporting organisations that are addressing the impacts of microplastics. On the other hand, it’s still using polyester—a key depositor of microplastics, it doesn’t state that everyone in its supply chain is paid a living wage, and it still promotes overconsumption with its fast fashion business model, which will never be sustainable.
That’s why we’re sharing a few of our favourite “Good” and “Great” brands that, between them, cover all bases in terms of wardrobe go-to items that you might find in Zara—all while respecting the planet, animals, and the people who make their clothes. Here are 19 more ethical brands you’ll love more than Zara.
More sustainable alternatives to Zara
OhSevenDays
OhSevenDays was started by Australian-Canadian Megan Mummery to promote slow fashion and the “power of circularity”. Based in Istanbul, the brand reclaims end-of-roll fabrics from the city’s garment factories and creates sharp, everyday womenswear that’s as wearable as it is responsible. Essentially, it makes slow fashion from fast fashion’s leftovers.
OhSevenDays’ garments are available in sizes XS-XL, or in custom sizing.
No Nasties
Offers
No Nasties – Knits For Her
Made with finer yarns for a smoother touch and effortless movement, these knits bring a new level of softness to organic cotton. Exclusive 10% off with code NONASTIES10 (Ends: 24 AUG)
Checkout code: NONASTIES10
No Nasties – Knits For Him
Made using finer 2/40s yarns, Fine Knit collection delivers a lighter feel, smoother finish, and comfort that sets it apart. Exclusive 10% off with code NONASTIES10 (Ends: 24 AUG)
Checkout code: NONASTIES10
No Nasties – Dresses And Jumpsuits
Bestselling silhouettes, timeless colours, organic cotton, ultimate comfort that make every wear even better. Exclusive 10% off with code NONASTIES10 (Ends: 24 AUG)
Checkout code: NONASTIES10
Another leader when it comes to responsible fashion, No Nasties makes simple and stylish clothing from Fairtrade organic cotton in India where it is actively working to grow the ethical consumer market.
Find styles in sizes 2XS-3XL.
Harvest & Mill
Harvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes basics for everyone, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change.
Shop the range in sizes S-XL.
amt.
amt. studio is a Spanish clothing brand that produces locally and with recycled materials.
Find most items in sizes XS-L.
JAN ‘N JUNE
JAN ‘N JUNE is a more sustainable, fair and transparent fashion label from Hamburg. Created by young female entrepreneurs who could not find what they were looking for and decided to make it themselves, this stylish, fairer fashion label succeeds in being more sustainable and affordable at the same time.
Find sizes XS-XL.
Ninety Percent
Ninety Percent is a British label making stylish womenswear. It was founded with the mission to share 90% of its profits between five charitable causes and those who make its collections happen, and it publishes details of its suppliers and factories on its website.
Find collections in UK sizes 2XS-2XL.
Tripulse
Tripulse is a Swedish activewear brand on a mission to create high performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, become their best selves, make bold moves, and change the world for the better.
Find most items in sizes XS-6XL.
Toad&Co
Toad&Co is a US brand working in a more socially and environmentally minded way. Its women’s and menswear is equally suited for the rigours of the trail or the tavern.
Most items are available in sizes XS-2XL.
Jyoti – Fair Works
Jyoti – Fair Works is based in Germany and makes GOTS certified cotton products. It provides employment for people from marginalised or disadvantaged groups in India.
Sizes available are S-XL.
Yes Friends
Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends’ first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.
Find the range inclusively sized in 2XS-4XL.
TWOTHIRDS
TWOTHIRDS sees itself as a brand for people who are awake and aware of the immense value of our oceans, but also have a thirst for style and substance. It manufactures all its products locally to reduce its carbon footprint, as well as audits all of its final stage of production.
The clothes can be found in sizes XS-L.
Kotn
Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you get a beautifully made garment, but you’ll also help fund school infrastructure, materials, and salaries for teachers.
Find Kotn in sizes XS-2XL.
SeamsFriendly
Offers
SeamsFriendly – Most Loved Designer Styles
These styles have been custom-made for hundreds of women, each to her exact measurements. Not off-the-rack. Made by artisans, made when you order, made for you. Exclusive 10% off with code SF-GY10 (Ends: 1 SEP)
Checkout code: SF-GY10
SeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.
The brand’s product sizing is customisable (for womenswear: bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights; and for menswear: chest size 34″ to 76″ and above with free custom sizing) to ensure you always find the perfect fit. There’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.
Shop SeamsFriendly with 10% off (automatically applied at checkout).
Editor's note
Feature image via Lanius, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.
We updated this article on 13 August 2026. Our editors frequently make updates to articles to ensure they’re up to date. We refreshed our selection of alternatives to ensure we’ve got brands with recent ratings.
Ethical brand ratings. There’s an app for that.
Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.
.png)
.jpg)
English (US) · 
French (CA) ·