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Known for unconventional designers and world famous outdoor wear brands, Germany is up there with one of the most influential regions for fashion today. So, which German brands are doing better for people, the planet, and animals?
Diving into some of Germany’s most responsible brands
The signs are clear: sustainability is becoming increasingly important. A growing number of people are looking for ways to reduce their impact on the planet and, as a result, more and more responsible fashion brands are emerging to both meet the growing demand and help change the fashion industry for the better. But which German clothing brands are worth your support? First, here’s what you need to know about what makes a brand more ethical and sustainable in the first place.
What makes a better brand?
Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.
It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.
A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.
Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.
Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.
So if you live in Germany or want to support German labels, you might wonder which clothing brands are doing better. We know how you feel, which is why we compiled this list of “Good” or “Great” rated fashion brands either based or produced in Germany.
Curious about brands in other regions? Check out our editors’ favourite brands from:
- the USA (including brands from California, LA, and New York)
- Canada
- Europe (including Berlin), Belgium, Spain and Portugal, Italy (including Milan), France (and Paris), the Netherlands, Sweden and Denmark, and Switzerland)
- the UK (and brands from London)
- Australia and New Zealand
- India
- Japan
Our favourite more ethical and sustainable brands from Germany
Vatter
Munich-based VATTER creates more sustainable and long-lasting underwear, using 100% vegan lower-impact materials, including GOTS certified cotton, without sacrificing design and aesthetics.
REER3
Founded by a Brazilian-born fashion designer and artist based in Germany, REER3 stands for slow fashion streetwear in a reduced design, produced more sustainably. It uses lower-impact dyes and materials such as organically grown, GOTS certified cotton and recycled polyester, and it’s 100% vegan.
Find the range in XS-2XL.
Anekdot
Anekdot is a clothing brand that offers more sustainable designer underwear, swimwear, and loungewear handmade in Berlin. They create exquisite intimates upcycling materials from production leftovers, deadstock, and vintage trimmings giving them a new chance to be enjoyed in the process creating limited edition products.
Find most products in sizes XS-XL.
Jyoti – Fair Works
Jyoti – Fair Works is based in Germany and makes GOTS certified cotton products. It provides employment for people from marginalised or disadvantaged groups in India.
Sizes available are S-XL.
Nina Rein
Nina Rein is a German brand that creates more sustainable business attire in Europe under fair conditions. The brand’s aesthetic is clean, feminine, and colourful, and each piece includes little details everyone loves.
Find most items in sizes 34-44.
JAN ‘N JUNE
JAN ‘N JUNE is a more sustainable, fair and transparent fashion label from Hamburg. Created by young female entrepreneurs who could not find what they were looking for and decided to make it themselves, this minimalistic, super stylish fair fashion label succeeds in being more sustainable and affordable at the same time.
Find sizes XS-XL.
Orbasics
Orbasics is a stylish and simple German clothing brand that turns the softest organic cotton into gorgeous clothes that last. Born from a desire to seek out high-quality, gender neutral organic clothes for her daughter, founder Lilija took matters into her own hands. Orbasics thoughtfully chooses more ethical and responsible options from harvest to production, using 100% GOTS certified cotton and certified local production partners.
Find the adult range in sizes 2XS-2XL and kids range in 92-152.
NIKIN
If you’re the kind of person who likes to wear their morals, look no further than Swiss brand NIKIN. Not only is a tree planted every time you purchase a NIKIN product, you also get to show your tree pride.
Products are available in sizes XS-2XL.
pinqponq
pinqponq is a German brand that makes stylish and functional bags out of recycled plastic. It sources materials under the Fair Wear Foundation Code of Conduct and traces all of its supply chain. The brand is also 100% vegan.
Ucon Acrobatics
Ucon Acrobatics strongly believes in the idea of innovative, functional, and minimalistic products for creative consumers. It makes products with a high proportion of eco-friendly materials including organic cotton, and uses renewable energy in its direct operations to reduce its climate impact, while also ensuring payment of a living wage at the final stage of production.
LangerChen
LangerChen is a high-quality eco-outdoor brand for men and women that stands out through its timeless look and maximum functionality. The brand puts its people first by ensuring payment of a living wage across most of its supply chain, and visiting suppliers regularly. Bravo!
Sizes XS-XL are available in most styles.
Sense Organics
Sense Organics is an established German brand that has been dressing kids in its colourful organic cotton range for 18 years. We give it a “Good” rating for its commitment to lower-impact materials and its treatment of garment workers, including ensuring suppliers pay a living wage.
Find clothes for kids aged 0-10.
VAUDE
Vaude is a European family-run outdoor wear brand. It sustainably produces clothes and materials for the outdoors, using eco-friendly materials, like recycled fabrics. It is also a member of the Fair Wear Foundation and has a Code of Conduct that covers all of the ILO Four Fundamental Freedom principles. Find the range in 2XS-4XL.
MELAWEAR
MELAWEAR is a German clothing brand that utilises GOTS certified organic cotton for all its pieces. Mela means “acting together” in Hindi. MELAWEAR’s products are ecologically produced in harmony with nature. At the same time the brand maintains social and transparent partnerships and ensures the fair payment of everyone involved.
Wildling
Wildling is a German footwear brand that encourages novice and experienced walkers alike to rediscover pleasant, natural walking. Find the shoes in EU sizes 36 to 48.
Kapten & Son
Kapten & Son is a German lifestyle brand with a focus on minimalist styles. “Made for the global citizen, Kapten & Son strives to inspire passion for adventure—whether it’s navigating the daily urban jungle or exploring far-away places,” says the vegan brand. It rates “Great” for animals and “Good” for the planet, as it produces long-lasting products using lower-impact materials.
Editor's note
Feature image via ArmedAngels, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.
We updated this article on 9 October 2025: Our editors frequently make updates to articles to ensure they’re up to date. We updated this list to reflect current brands.
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