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Taking care of workers and the planet means more sustainable fashion often costs more. But it’s a spectrum. The brands in this list offer a more approachable entry point, are all rated “Good” or “Great”, and have a $-$$ price range in the Good On You directory.
Find more sustainable fashion to fit your budget
When I first discovered more sustainable fashion, I was a sophomore in college, living on a student budget and trying to keep up with fashion trends. It was challenging, and finding more responsible brands that I could afford was even more so.
More ethical clothing has a reputation for being more expensive, and for good reason—taking care of workers and the planet means the brands need to price their products higher, but it’s a spectrum—as I learned. Brands are emerging that offer a more approachable entry point for those who can’t spend into the hundreds.
So, how can budget-conscious consumers find affordable and more sustainable clothing brands? First, let’s look at why more sustainable clothing is more expensive in the first place.
Why is sustainable fashion typically more expensive?
More sustainable fashion items cost more than fast fashion items for a number of reasons. One is the higher quality of materials used. For instance, when comparing materials such as organic cotton with conventional cotton, we find that organic cotton is grown without harmful pesticides and chemicals, which means the crop requires more upkeep and labour. On top of that, more ethical brands often pay their farmers and employees a living wage, which has to be factored into the price of the garment.
When shopping for more sustainable and affordable fashion, beware of fast fashion brands greenwashing
When you’re looking for more affordable and responsible fashion brands, it’s important to keep your eyes open to greenwashing.
Fast fashion giants such as H&M have come out with “conscious” clothing lines. And while these affordable brands might be using lower-impact materials for a few items and making claims that lead consumers into believing they’re making a sustainable choice, their business models of overproduction and consumption do not support sustainability. Fast fashion brands rely on consumers viewing clothes as disposable and continuously buying into the latest trends, and this mass production ultimately still causes harm to the environment.
How to find more affordable sustainable fashion
If you’re building a more sustainable wardrobe, try starting with the basics. Simple items such as t-shirts and underwear are typically a more budget-friendly place to start, and you can gradually build up your collection as the existing things in your wardrobe wear out. Another wonderful way to celebrate more sustainable fashion on a budget is by shopping second hand or hosting clothing swaps. Good On You also publishes a weekly round up of offers from brands that are highly rated, which can be helpful in lowering the cost of your next purchase a little.
Below are some of the more affordable fashion brands rated “Good” or “Great” with a $-$$ price point in the Good On You directory.
A note on affordability
Good On You wants to help you find more sustainable options no matter your budget. But we recognise that many responsible brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because workers are not paid living wages and sustainable practices are not followed in production.
Fast fashion has also distorted our view of clothing prices. We now spend much less and buy far more low-quality garments than we did a few decades ago. When taking into account cost per wear, higher quality items you’ll wear again and again end up costing less in the long run despite the initial investment.
We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.
Unbelts
Unbelts was founded with two goals in mind: helping you feel great in your jeans by making stretchy belts that ensure they fit perfectly, and creating quality jobs for every single person along the supply chain.
Q for Quinn
Q for Quinn offers more sustainable, non-toxic, and eczema-friendly clothing for all ages. Its essentials are made using organic, more responsibly sourced materials.
Pop My Way
Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to “pop” onto the garment. This UK brand’s modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion.
Wildflo Studio
Wildflo Studio is a Toronto-based loungewear brand that offers minimalistic and versatile womenswear made from organic cotton and recycled materials. Its mission is to create comfortable, more sustainable clothing for people who care about the planet.
Find most items in sizes XS-2XL.
Joyya
Joyya makes organic apparel that helps create good jobs in communities in Kolkata, India. The brand was founded through the merger of three companies that knew they would be better together. The New Zealand-based brand originally started back in 2001 in Kolkata, India, with one ambitious goal: to spark opportunity where little is found until there is an end to the horrors of extreme poverty and human trafficking.
Find most items in sizes XS-4XL.
Dilly Socks
DillySocks is a Swiss clothing brand that aims to make the world more sustainable and colorful, sock by sock. The unique patterns of these organic cotton socks are inspired by the colors and shapes of everyday life, are designed and created in Switzerland and produced in a small family business in Portugal.
Sense Organics
Sense Organics is an established German brand that has been dressing kids in its colourful organic cotton range for 18 years. We give it a “Good” rating for its commitment to lower-impact materials and its treatment of garment workers, including ensuring suppliers pay a living wage.
Find clothes for kids aged 0-10.
Mighty Good Basics
Mighty Good Basics aims to provide quality, affordable, organic and Fairtrade underwear and basics, for both men and women. The brand uses GOTs certified cotton and also uses renewable energy throughout its supply chain.
Find most items in sizes 2XS-2XL.
Yes Friends
Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends’ first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.
Find the range inclusively sized in 2XS-4XL.
BAGGU
Fun, affordable, and vegan, BAGGU’s bags are a must-have for all your everyday shopping and travel needs. This Standard Tote can carry up to 50lbs of items and features recycled ripstop nylon. The best-seller also comes in 49+ fabulous prints.
Silq Rose
Silq Rose is a UK brand specialising in hijabs. It uses some lower-impact materials, including linen, and produces in small batches to minimise waste.
Terra Thread
Terra Thread makes backpacks, bags and apparel using lower impact materials, including GOTS and fairtrade certified organic cotton, and its suppliers are all Fair Trade certified.
Big Bud Press
LA-based Big Bud Press makes colourful size-inclusive, unisex clothing that’ll form the basis of your wardrobe. The brand’s “It’s a Start” rating shows it is making progress, but there’s still work to do in publishing information about whether it is taking action to manage its water usage, reduce hazardous chemicals in the supply chain, and implement a code of conduct.
Sizes are available from XXS to 6XL
PACT
PACT is a US-based brand that is passionate about being part of a movement transforming the way apparel is made. All of its clothing is sweatshop-free and child-labour-free, and its activewear range is almost entirely made from certified organic cotton, with more than 50% also certified as Fair Trade.
Find PACT in sizes XS-3XL.
Kotn
Offers
Kotn – Rugby
Crafted from 100% cotton, KOTN’s rugby sweaters are knit, cut and sewn in Canada by heritage jersey maker Barbarian. 15% off rugby sweaters. (Ends: 21 JUN)
Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you get a beautifully made garment, but you’ll also help fund school infrastructure, materials, and salaries for teachers.
Find Kotn in sizes XS-2XL.
Happy Earth
Happy Earth Apparel is a US organic clothing brand that is inspired by nature and dedicated to preserving it. Through its partnerships with non-profits and Happy Earth ambassadors, it’s planting trees, fighting climate change, and cleaning up trash.
Find most items in sizes XS-3XL.
Théla
Greek brand Théla creates handcrafted fashion and lifestyle accessories with plastic waste. Witnessing the increasing reliance and problems around disposable plastics and over-consumption, founder Diti Kotecha is on a mission to inspire change, diverting plastic from filling landfills, polluting oceans, and harming wildlife. It crafts pieces using lower-impact materials working with partners from disadvantaged communities, and is entirely vegan.
Boody
Founded in Australia by two best friends, Boody is a clothing brand with comfort, style, and health at its core. It creates comfortable, thoughtfully-made everyday essentials made from organically grown bamboo. It reduces waste through lower-waste cutting techniques and using a closed-loop system in its supply chain, supporting the green and ethical movement.
Find the range in sizes XS-4XL.
I was a Sari
I was a Sari is an Indian brand bringing traditional styles into the modern age. Used saris and deadstock fabrics become vibrant products that are sold worldwide.
Find pieces in sizes S-L.
LA Relaxed
“Simplicity, sustainability, style” is LA Relaxed’s motto. The brand reduces its climate impact by using renewable energy in its supply chain. It also uses some lower-impact materials, including organic cotton and TENCEL Lyocell.
Find the collection in sizes XS-XL.
Subset (Knickey)
Made in a Fairtrade certified factory, US brand Subset’s organic cotton underwear sets are some of the best in the responsible fashion market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, responsibly made sets.
Find most items in sizes 2XS-4XL.
No Nasties
Another leader when it comes to responsible fashion, No Nasties makes simple and stylish clothing from Fairtrade organic cotton in India where it is actively working to grow the ethical consumer market.
Find styles in sizes 2XS-3XL.
Ucon Acrobatics
Ucon Acrobatics strongly believes in the idea of innovative, functional, and minimalistic products for creative consumers. It makes products with a high proportion of eco-friendly materials including organic cotton, and uses renewable energy in its direct operations to reduce its climate impact, while also ensuring payment of a living wage at the final stage of production.
Harvest & Mill
Offers
Harvest & Mill – Site-wide
Organic and non-toxic clothing, grown and sewn in the USA. Dye-free, bleach-free, made using plant dye colors. 10% off with code HARVEST10 (Ends: 28 JUN)
Checkout code: HARVEST10
Harvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes basics for everyone, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change.
Shop the range in sizes S-XL.
Etiko
Etiko is an Australian designer of organic fair trade clothing and shoes. The brand constantly sets the bar for upholding and campaigning the human rights of people working in traditionally exploitative industry supply chains.
Find the clothes in AU sizes 8-20, and the shoes in UK sizes 3-13.
Noctu
Noctu is a UK-based brand that creates beautiful and comfortable nightwear and loungewear. Minimalist styles made from luxuriously soft organic cotton, where simplicity and function meet comfort.
Shop sizes S-L.
ABLE
ABLE is a US-based clothing and accessories brand that works with communities all over the world to make a meaningful impact, producing slow fashion that pays a living wage to women who have faced extraordinary circumstances. It uses lower-impact materials, and reuses water and materials to minimise waste. With thoughtful design and a level of quality that guarantees its products for life, its pieces aren’t just an investment for your wardrobe, they are an investment in women around the world.
Find the range in sizes 2XS-2XL.
Ninety Percent
Ninety Percent is a British label making stylish womenswear. It was founded with the mission to share 90% of its profits between five charitable causes and those who make its collections happen, and it publishes details of its suppliers and factories on its website.
Find collections in UK sizes 2XS-2XL.
8000Kicks
8000Kicks is a US-based brand specialising in footwear crafted from industrial hemp. Sparked by a unique vision to create the world’s first waterproof hemp shoe and empower customers with sustainable lifestyle choices, it works closely with dedicated producers, and extends its commitment to sustainability by supporting tree-planting initiatives.
Sizes range from US 6-14.
Natasha Tonic
Natasha Tonic’s hemp swimwear fabric is based around a natural hemp fibre that is antimicrobial, UV resistant, durable, and a healthier choice for your skin and our oceans. Even better, each piece is printed by hand, so no two are alike.
Find its swimwear in sizes XS-XL.
OMNES
Price point: $$
OMNES is a more responsible and more affordable UK-based brand creating high quality womenswear. “We created OMNES to help change the way you shop, wear and think about clothing. And to encourage the rest of the industry to do it, too,” says the brand.
Find most items in sizes 6-20.
Amble Outdoors
Amble Outdoors (formerly Team Timbuktu) creates high-performance waterproof raincoats and sweat-wicking outdoorwear, made from recycled plastic bottles in Australia.
Sizes offered in XS-4XL.
Agazi
Agazi is a vegan footwear brand from Poland. Its range spans sneakers, sandals, heels, and flat shoes, all made using non-animal-derived materials including hemp and apple skin and grape-based alternative leathers.
ALTER X Company
US brand ALTER X Company crafts apparel that finds its true meaning and potential when a person of purpose decides to be the change they want to see in the world. Each purchase donates 20% to a cause of your choice at checkout.
Find the range in sizes XS-2XL.
BAM
UK-based BAM makes womenswear and menswear basics from bamboo, and rates “Good” for people, the planet, and animals. In line with their kindness-first ethos, the brand traces most of its supply chain and also offers clothing recycling to consumers to help address end-of-life textile waste.
Find most items in sizes XS-L.
AYANI
Timeless, feminine, and effortlessly elegant, AYANI embodies affordable luxury clothing designed to bring ultimate comfort and confidence every time you wear them.
THTC
THTC is a leader in organic hemp t-shirts, hoodies, socks, caps and other streetwear. It also produced white label ranges for charities, NGOs, and others.
The Summer House
Offers
The Summer House – Site-wide
Beautiful clothing for dates, dinners, art evenings, and social moments – elevated, effortless pieces designed for small occasions. Exclusive 15% off with code GOODSUMMER (Ends: 28 JUN)
Checkout code: GOODSUMMER
The Summer House – Shirt
A quiet statement shirt in caramel and cream stripes, featuring bishop sleeves that gather neatly into cuffs. Exclusive 15% off Shirt with code SUMMERTORI (Ends: 28 JUN)
Checkout code: SUMMERTORI
The Summer House creates beautiful womenwear in India using locally made, lower-impact fabrics. It also partners with local artisans and NGOs to provide opportunities to those in the region. Look out for its elegant prints and flowing silhouettes.
Find the range in sizes XS-XL.
Bhumi
Australian brand Bhumi believes in sustainable luxury, paving the way for a new era in the textile industry by choosing 100% Fairtrade, organic, and vegan materials for its basics and bedding.
Find the clothes in sizes XS-XL.
TWOTHIRDS
TWOTHIRDS sees itself as a brand for people who are awake and aware of the immense value of our oceans, but also have a thirst for style and substance. It manufactures all its products locally to reduce its carbon footprint, as well as audits all of its final stage of production.
The clothes can be found in sizes XS-L.
RŪPAHAUS
Based in Australia, RŪPAHAUS is home to hand-dyed and responsibly made clothing and homewares. The brand not only embraces the artisans and the natural resources found in Indonesia, but also gives back and empowers the communities and the environments where the cultures collide.
Find most items in sizes XS-2XL.
Lefrik
Spanish brand Lefrik designs urban bags, backpacks and travel essentials using the highest quality lower-impact fabrics made out of recycled plastic PET bottles. Founded in 2012, the brand aims to solve travel and city commuting problems by providing the most fashionable and functional bags for the modern digital nomad.
Orbasics
Orbasics is a stylish and simple German clothing brand that turns the softest organic cotton into gorgeous clothes that last. Born from a desire to seek out high-quality, gender neutral organic clothes for her daughter, founder Lilija took matters into her own hands. Orbasics thoughtfully chooses more ethical and responsible options from harvest to production, using 100% GOTS certified cotton and certified local production partners.
Find the adult range in sizes 2XS-2XL and kids range in 92-152.
G-Star RAW
Amsterdam-founded G-Star RAW specialises in raw denim. “With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and planet,” the brand says.
SeamsFriendly
Offers
SeamsFriendly – Reversible and Convertible Clothing
The most sustainable wardrobe is a smaller one. These pieces flip, convert, and transform. Multiple looks from one garment. Handcrafted in natural fabrics. Exclusive 10% off with code SF-GY10 (Sale items excluded.) (Ends: 26 JUN)
Checkout code: SF-GY10
SeamsFriendly – Most Loved Designer Styles
These styles have been custom-made for hundreds of women, each to her exact measurements. Not off-the-rack. Made by artisans, made when you order, made for you. Exclusive 10% off with code SF-GY10 (Sale items excluded.) (Ends: 26 JUN)
Checkout code: SF-GY10
SeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.
The brand’s product sizing is customisable (for womenswear: bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights; and for menswear: chest size 34″ to 76″ and above with free custom sizing) to ensure you always find the perfect fit. There’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.
Editor's note
Feature image via Yes Friends, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.
We updated this article on 11 June 2026. Our editors frequently make updates to articles to ensure they’re up to date. We refreshed our selection of brands to ensure we’ve got top picks with recent ratings.
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