Brownstone Institute was a proud exhibitor at the huge Children’s Health Defence conference, Austin, Texas November 7th – 9th, 2025. The event was filled with exuberance and trust among the more than 1,000 attendees, all of whom were thrilled to be with real friends at a time in which trust in nearly everything else is in free fall. At last, we were with people on the right side of history.

Within this social context, two 30-something men with British accents were making the rounds to decry fake meat and proclaim the superiority of real meat. This is a position with which probably everyone there agreed. They also looked the part: well-dressed and clean-shaven. Of course we want our activists to look this way.

The main actor told people his name is Aldrich Willows, an entirely fictional name, though no one seemed to have checked. He explained that he runs the Alliance for Sustainable Protein. The site is down as of this writing but it was created in March 2025. If anyone doubted their authenticity, pulling up their website on the phone was the first riposte, which is what they did with me.

Read more: Exposed: The Hoax that Targeted Health Freedom