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Meet the Highest Rated Vegan Fashion and Beauty Brands in Europe

2 months ago 220

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

Discover all the top-rated vegan fashion and beauty brands in Europe in this list, including the likes of Mashu, NAE, and Unbottled, plus some lesser-known labels you’ll love.

Vegan fashion and beauty in 2026

Curating a list of vegan fashion and beauty brands in 2026 shows just how much progress has been made in the animal justice space, as many brands nowadays are avoiding animal materials as a matter of course. Today, brands aren’t using animal-derived materials and ingredients because they don’t need to: there are enough suitable alternatives and they’re increasingly well known. There is no doubt that much still needs to be done to improve animal welfare, but notable strides have been made recently.

Take the recent fur bans, for example: over the last year, major players in the fashion industry have prohibited the cruel use of fur. This includes New York Fashion Week, Condé Nast, Hearst Magazines, and Rick Owens. Poland, the world’s second-largest fur producer after China, has also set in motion an impending ban on fur farming. On top of that, recent research by Collective Fashion Justice shows that high-end customers increasingly feel that the use of wild animal skins and fur makes fashion brands less luxurious.

How we determine the best, more sustainable vegan brands

We’ve curated the best vegan fashion and beauty brands by checking their impact across our three ratings pillars: people, the planet, and animals. For animals, the brand must, of course, be certified as vegan, and, in the case of beauty brands, should also be cruelty-free, meaning it does not test on animals.

The European Commission has banned animal testing for cosmetics, but testing is still allowed for some chemicals (as a last resort if no alternatives are available) under the REACH regulation. In June 2026, the Commission published a roadmap to ending animal testing for chemical safety assessments, too, which is good news.

In addition to animal welfare, Good On You expects brands to also be performing well in both transparency and impact reduction across people and the planet, because taking action in only one area while ignoring other vital aspects of sustainability does not make for a more responsible business. For instance, the brand should trace at least some of its supply chain; it should be opting for lower impact materials instead of fossil-fuel-derived synthetics (which can often be used to substitute leather); ideally it ensures living wages are paid throughout the entire supply chain; and it should be taking steps to reduce waste in packaging and product design.

These are just a few of the criteria our independent ratings analysts look for, and you can find more details in our How We Rate resource.

More sustainable vegan brands from Europe

Vegan fashion brands based in Europe

Mashu

Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is “Good”, crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

ID.EIGHT

ID.EIGHT is an Italian brand that was born from the meeting between Dong Seon Lee and Giuliana Borzillo, both come from the world of footwear, where they worked and met. Together they have created a more ethical and sustainable collection of sneakers with a refined design. The shoes are made in Italy with lower-impact materials from food industry waste such as apple peels, grape stalks and seeds, and pineapple leaves, as well as recycled cotton and polyester.

Find the shoes in EU sizes 36-46.

See the rating.

Shop ID.EIGHT.

Lefrik

Spanish brand Lefrik designs urban bags, backpacks and travel essentials using the highest quality lower-impact fabrics made out of recycled plastic PET bottles. Founded in 2012, the brand aims to solve travel and city commuting problems by providing the most fashionable and functional bags for the modern digital nomad.

See the rating.

Shop Lefrik.

non

People in denim jackets and shirts by Non.

non is a UK-based label that offers raw selvedge denim jeans, jackets, and accessories that are designed to last.

The jeans are available in sizes 26-36.

See the rating.

Shop non.

Yes Friends

Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends’ first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.

Find the range inclusively sized in 2XS-4XL.

See the rating.

Shop Yes Friends.

Mantis World

Mantis World is a UK-based clothing brand for all ages, focusing on quality and comfort whilst also offering bespoke made-to-order services for commercial clients.

Find the range in sizes XS-3XL.

See the rating.

Shop Mantis World.

Vesica Piscis

vegan sneakers from vesica piscis

Vesica Piscis is a vegan footwear brand based in Spain. It uses a high proportion of lower-impact materials, uses renewable energy in its manufacturing, and works on a made-to-order basis to reduce waste.

Find most shoes in sizes 36-46.

See the rating.

Shop Vesica Piscis.

AYANI

Timeless, feminine, and effortlessly elegant, AYANI embodies affordable luxury clothing designed to bring ultimate comfort and confidence every time you wear them.

See the rating.

Shop Ayani.

Théla

Greek brand Théla offers vegan, handcrafted fashion and lifestyle accessories made using plastic waste, and working with partners from disadvantaged communities. Witnessing the increasing reliance and problems around disposable plastics and over-consumption, founder Diti Kotecha is on a mission to inspire change, diverting plastic from filling landfills, polluting oceans, and harming wildlife.See the rating.

Shop Théla with 15% off (automatically applied at checkout).

WILDA.ECO

WILDA.ECO makes vegan fashion focusing on minimalism, timeless design, and inclusive sizing. Its clothes are personalisable for different heights.

See the rating.

Shop WILDA.ECO.

GROUNDTRUTH

sustainable fashion brand groundtruth

UK-based GROUNDTRUTH grew from three sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives.

See the rating.

Shop GROUNDTRUTH.

Ucon Acrobatics

Ucon Acrobatics strongly believes in the idea of innovative, functional, and minimalistic products for creative consumers. It makes products with a high proportion of eco-friendly materials including organic cotton, and uses renewable energy in its direct operations to reduce its climate impact, while also ensuring payment of a living wage at the final stage of production.

See the rating.

Shop Ucon Acrobatics with 10% off (automatically applied at checkout).

Agazi

vegan sneakers from agazi

Agazi is a vegan footwear brand from Poland. Its range spans sneakers, sandals, heels, and flat shoes, all made using non-animal-derived materials including hemp and apple skin and grape-based alternative leathers.

See the rating.

Shop Agazi.

Ambiletics

Someone wearing dark blue animal print activewear by Ambiletics.

Ambiletics is a more sustainable sports and yoga label from Munich. The brand is convinced that every (purchase) decision makes a difference. In the fashion sector in particular, far too little attention is paid to origin and production. Ambiletics wants to change this, so its motto is: MAKE IT MATTER.

Find most items in sizes XS-XL.

See the rating.

Shop Ambiletics.

THTC

THTC is a leader in organic hemp t-shirts, hoodies, socks, caps and other streetwear. It also produced white label ranges for charities, NGOs, and others.

See the rating.

Shop THTC with 10% off (automatically applied at checkout).

Ninety Percent

people wearing more sustainable outfits from ninety percent

Ninety Percent is a British label making stylish womenswear. It was founded with the mission to share 90% of its profits between five charitable causes and those who make its collections happen, and it publishes details of its suppliers and factories on its website.

Find collections in UK sizes 2XS-2XL.

See the rating.

Shop Ninety Percent.

Pop My Way

Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to “pop” onto the garment. This UK brand’s modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion.

See the rating.

Shop Pop My Way.

Organique

People dressed in fitted basics, bodysuits, shirts and vest by Organique.

Organique is a Portuguese athleisure brand made for the contemporary woman. It is entirely produced in a high-end local atelier and promotes slow fashion by designing with longevity in mind. It uses high-quality, organic materials and lower-impact fabrics such as organic cotton and TENCEL Lyocell and is completely vegan.

Find the range in sizes S-L.

See the rating.

Shop Organique.

Kapten & Son

Kapten & Son is a German lifestyle brand with a focus on minimalist styles. “Made for the global citizen, Kapten & Son strives to inspire passion for adventure—whether it’s navigating the daily urban jungle or exploring far-away places,” says the vegan brand. It rates “Great” for animals and “Good” for the planet, as it produces long-lasting products using lower-impact materials.

See the rating.

Shop Kapten & Son.

WAWWA

UK brand WAWWA aims to make clothing that puts the Earth and its inhabitants first by creating organic, fair trade, and vegan-friendly clothing with a positive social impact. It uses lower-impact materials including recycled materials, lower-impact non-toxic dyes, and reuses its offcuts to minimise textile waste.

Find the range in sizes XS-2XL.

See the rating.

Shop WAWWA.

MONKIND

models wearing clothes by vegan brand monkind

MONKIND is a German brand offering a range of clothing for children and adults in laid back, earth-toned styles. The brand rates “Great” for animals as it’s listed as vegan by PETA.

Find the range in sizes 0-10 years for children and S-M for adults.

See the rating.

Shop MONKIND.

Vegan beauty and skincare brands from Europe

Disruptor London

Disruptor London is a PETA approved vegan beauty brand that aims to replace unsustainable personal care products with lower-impact ones produced according to five key principles: in­gre­di­ent trans­paren­cy; re­spon­si­ble con­sump­tion; wa­ter­less for­mu­las; re­spon­si­ble man­u­fac­tur­ing; and plas­tic-free pack­ag­ing.

Shop Disruptor London.

See the rating.

Unbottled

more sustainable beauty products from unbottled

Unbottled makes its products in its native France and uses as many locally sourced ingredients as possible. As its name suggests, the brand’s entire range is solid bars and sticks to avoid the waste associated with bottled products.

See the rating.

Shop Unbottled.

Lucy Bee

more sustainable beauty products from lucy bee

Lucy Bee is a UK-based organic skin and bodycare brand known for its coconut-based products. It is certified vegan and cruelty-free, states that it does not use monkeys in its coconut sourcing, and does not use palm oil in its formulas.

See the rating.

Shop Lucy Bee.

Editor's note

Feature image via Mashu, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet and animals. Use our directory to search thousands of rated brands.

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