Much like Botox, a new trend is causing some professionals to raise an eyebrow.

Plastic surgeons in Washington, D.C., have seen a surge of President Donald Trump insiders requesting procedures associated with “Mar-a-Lago Face,” Axios reported last week. The look, which is linked to MAGA elites like Secretary of Homeland Security Kristi Noem, Kimberly Guilfoyle, Laura Loomer and even Matt Gaetz, is an uncanny combination of high balloon-like cheeks, very taut, smooth skin and bee-sting lips. Or, as plastic surgeon Troy Pittman told Axios, these patients “want to look like they had something done.”

Homeland Security Secretary Kristi Noem speaks during a Senate Appropriations Committee hearing in May.

Andrew Harnik via Getty Images

Axios does note that these patients aren’t specifically asking for Mar-a-Lago Face, but are requesting procedures associated with the aesthetic. The outlet also attributes the trend to D.C.’s “Palm Beach crowd,” or the influx of transplants from South Florida, where Trump’s gaudy golf club is located. The look is also indicative of the president’s beauty standards.

Dr. Anita Kulkarni, a plastic surgeon in D.C., told the Guardian that during Trump’s first term she didn’t “see a lot of patients coming in making unreasonable requests.” But she has noticed a noteworthy uptick in people coming in during Trump’s second term asking for the MAGA makeover.

She says the biggest red flag that someone wants this particular style is when they already have filler in their lips, jawline or cheeks ― and want more.

“I have to say, ‘I cannot put any more in there safely,’” Kulkarni told the Guardian.

Donald Trump Jr.’s ex-fiancée, Kimberly Guilfoyle, attends the amfAR Gala Cannes 2025 in France.

Gisela Schober via Getty Images

She added: “‘To my eye, if I put any more in there, you’re going to cross over from looking like the best version of yourself to looking like Maleficent.’ I have to say no in a way that I have never seen before.”

Although Kulkarni said a patient’s aesthetic doesn’t necessarily have to match her own, she doesn’t want to make someone look like they’re “outside the range of what a normal human face should look like, that’s not a place I’m willing to go.”

Experts have speculated why this trend is taking off, with many making the assumption that the look is now associated with power thanks to Trump’s presidency.

Far-right activist Laura Loomer outside the U.S. Capitol in June.

Tom Williams via Getty Images

Jason Mudd, CEO and managing partner of Axia Public Relations, told HuffPost in July: “Proximity to power often shapes appearance.”

He said that “individuals in elite circles tend to adopt unspoken visual norms to align with those in influence.” Mudd added that Mar-a-Lago Face is “about the human instinct to belong, signal loyalty, and match the aesthetic of a powerful brand.”

That does seem to be the case if you take a gander at some plastic surgeon’s online content.

A practice out of Boca Raton, Florida, calls Mar-a-Lago Face a look that “doesn’t scream surgery. Instead, it whispers refinement.” Another facility, based in the D.C. area, described the look as “a modern aristocratic mask” in its blog.

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