SAMANTHA Faiers has been slammed after sharing a ‘dangerous’ suncream conspiracy theory and saying her kids have ‘built up a tolerance’ to sunburn.

The 34-year-old mum-of-three is often jetting abroad with her brood and partner Paul, and during a recent trip she decided to do a Q&A with fans. 

During it, one person asked the former Towie star: “What suntan lotion do you use as you have a good natural colour?” 

Sam, who is mum to Paul, 5, Rosie, 5, and three-year-old Edward, shared: “So this is always a bit of a controversial one, but honestly, me and my whole family don’t actually wear sunscreen. 

“Over the years, the kids have built up a really good tolerance to being in the sun. Of course, if it’s really hot and the sun feels too harsh.

“I’ll make sure we head into the shade.. usually around lunchtime we’ll go in, have something to eat, and just avoid those peak hours.” 

The collagen brand owner went on: “I’m really careful about sunscreen in general, because a lot of them are actually pretty harmful and full of toxic ingredients.

“If you do want to protect your kids, I think SPF swimwear is such a good and safer option. But also, don’t be afraid of the sun! Early in the morning or later in the afternoon when it’s not as strong, I love letting the kids run around and soak it up it’s so good for them.

“That said, I do always bring a Tallow Zine SPF with me when I go away, just in case. And hats or caps are a must! especially for us ladies, because no one wants extra sun damage (I’ve had my fair share over the years because I’m such a sun lover!).”

Fans have commented on Sam’s latest grid post to share their concern after her suncream message. 

One person wrote: “You need to delete your story about not wearing sunscreen I don’t think you understand the damage you can do to your followers by promoting this.” 

Someone else said: “absolutely agree – so irresponsible!!” and a third echoed: “ was in shock – ‘kids have grown a tolerance to the sun over the years’ wtf?! Happy for them to get skin cancer then?”

It’s not the first time Sam has been mum shamed on social media. 

In a recent clip, followers were stunned when they spotted a lit candle on a tray next to Sam as she sat on a sofa with her youngest child. 

One person wrote: “Why is there a lit candle on the sofa with a child running around?”

Another said: “That candle on the sofa is giving me anxiety.”

And a third added: “Im going to have nightmares tonight about that candle.”