It is rare for people to drop dead holding the incriminating packaging, but there is no longer any serious doubt that consuming a diet of ultra-processed foods (UPFs) risks a catalogue of life-shortening illnesses from heart disease and stroke to diabetes and cancer. Because these diseases are degenerative over time, the food and drink industry has been able to argue for decades that its UPFs are fine in moderation. It would have us believe that there is no such thing as a “junk” individual food, only poor diets overall, and that its products therefore should not be subject to any restrictions.

Just as with climate breakdown and smoking, the science on harm caused by foods high in fat, salt and sugar is now settled, but the industry continues to deny and distract to delay action. Two weeks ago, a new report highlighted the lengths to which big food has gone to stop governments implementing policies that would tackle the global crisis of diet-related disease.

Since 2010, it and its lobby groups have brought 235 lawsuits against governments. More than a third of cases where the plaintiff was identifiable were filed by top global brands, led by Coca-Cola, PepsiCo and Mondelēz. The cases add up to 595 years of litigation, according to the investigative group Lighthouse Reports, which has been monitoring the trend around the globe alongside academics, the Guardian and other media outlets.