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PROTECT YOUR DNA WITH QUANTUM TECHNOLOGY
Orgo-Life the new way to the future Advertising by AdpathwayOur editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.
A new report by Greenpeace has shown that, despite SHEIN promising to improve its chemical management, hazardous substances at unsafe levels are still showing up in the brand’s clothes. It only emphasises the fact that SHEIN is bad news for people, the planet, and animals as a notorious ultra fast fashion brand. We’ve rounded up our favourite “Good” and “Great” alternatives to SHEIN below.
Rising emissions, rising popularity
Founded in 2008, SHEIN is one of the fastest growing online fast fashion retailers. It sells clothes at ridiculously low price points and of very dubious quality. SHEIN is no stranger to greenwashing and has come under fire several times in the last few years. In 2023, the brand received a lot of backlash after it took a group of influencers on a trip to one of its factories and innovation centres in China. Videos posted by the influencers of them touring the SHEIN facilities, praising the ultra fast fashion brand’s practices, and dismissing the child labour allegations as mere rumours caused uproar online. “The controversy stems from criticism that SHEIN has received as investigative reporting revealed the company’s use of quick, cheap labour violates Chinese labour laws and negatively impacts the environment,” reported Forbes.
So it shouldn’t come as a surprise that SHEIN continues to get our lowest rating of “We Avoid” when we last reviewed it in February 2025. The brand has, in recent years, published some sustainability information on its website—this is likely to address the growing backlash it’s been receiving, and also to make the business more appealing as it attempts to list on the stock market. But its most recent sustainability report highlighted that its shipping emissions had actually increased in 2024, showing that the brand really is going backwards for the planet. Not only that, but our rating review found no evidence that it ensures living wages are paid to everyone in its supply chain, nor that it is taking action to minimise hazardous chemicals in its supply chain, amongst many other issues.
Today we’ve listed a few of our favourite more sustainable alternatives to SHEIN: these “Good” and “Great” brands respect the planet, people, and animals, and promote a more responsible approach to consumption, including using resale and secondhand options, repairing, and only buying what you need—all while creating stylish clothes that’ll last. Here are the top-rated brands you’ll love more than SHEIN.
Top-rated alternatives to SHEIN
Whimsy + Row
Whimsy + Row is a US-based lifestyle brand born out of a love for quality goods and responsible practices. Since 2014, its mission has been to provide ease and elegance for the modern woman. Whimsy + Row utilises deadstock fabric, and by limiting each garment to short runs, the brand also reduces packaging waste and takes care of precious water resources.
Find most products in XS-XL, with an extended sizing range up to 3XL.
Kotn
Offers
Kotn – Sale
A collection of better basics, built to last from the finest natural fibres. Designed in Canada, ethically made in Egypt and Portugal. Up to 50% off site-wide. (Ends: 24 DEC)
Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you get a beautifully made garment, but you’ll also help fund school infrastructure, materials, and salaries for teachers.
Find Kotn in sizes XS-2XL.
ABLE
ABLE is a US-based clothing and accessories brand that works with communities all over the world to make a meaningful impact, producing slow fashion that pays a living wage to women who have faced extraordinary circumstances. It uses lower-impact materials, and reuses water and materials to minimise waste. With thoughtful design and a level of quality that guarantees its products for life, its pieces aren’t just an investment for your wardrobe, they are an investment in women around the world.
Find the range in sizes 2XS-2XL.
LA Relaxed
“Simplicity, sustainability, style” is LA Relaxed’s motto. The brand reduces its climate impact by using renewable energy in its supply chain. It also uses some lower-impact materials, including organic cotton and TENCEL Lyocell.
Find the collection in sizes XS-XL.
OMNES
OMNES is a more responsible and more affordable UK-based brand creating high quality womenswear. “We created OMNES to help change the way you shop, wear and think about clothing. And to encourage the rest of the industry to do it, too,” says the brand.
Find most items in sizes 6-20.
Purusha People
Purusha People adds dainty details to its range of activewear. The organic plant-based pieces will wick away sweat and keep your practice at that perfect level of “chill”.
Purusha pieces are stocked in sizes XS-4XL.
CHNGE
CHNGE is a US-based more sustainable fashion brand using 100% organic material, built to last a lifetime while making a statement.
Find CHNGE’s inclusive clothes in sizes 2XS-4XL.
Yes Friends
Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends’ first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.
Find the range inclusively sized in 2XS-4XL.
Jyoti – Fair Works
Jyoti – Fair Works is based in Germany and makes GOTS certified cotton products. It provides employment for people from marginalised or disadvantaged groups in India.
Sizes available are S-XL.
Toad&Co
Toad&Co is a US brand working in a more socially and environmentally minded way. Its women’s and menswear is equally suited for the rigours of the trail or the tavern.
Most items are available in sizes XS-2XL.
Joyya
Joyya makes organic apparel that helps create good jobs in communities in Kolkata, India. The brand was founded through the merger of three companies that knew they would be better together. The New Zealand-based brand originally started back in 2001 in Kolkata, India, with one ambitious goal: to spark opportunity where little is found until there is an end to the horrors of extreme poverty and human trafficking.
Find most items in sizes XS-4XL.
Afends
Born in Byron Bay, Australia, Afends is a more responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, it purchased 100 acres of farmland called Sleepy Hollow to grow its own hemp crops and ignite the hemp revolution.
Find most of the range in sizes XS-XL.
Indilisi
Indilisi creates clothing with a strong focus on heritage crafts and handweaving, using surplus fabrics sourced from deadstock material.
Natasha Tonic
Natasha Tonic’s hemp swimwear fabric is based around a natural hemp fibre that is antimicrobial, UV resistant, durable, and a healthier choice for your skin and our oceans. Even better, each piece is printed by hand, so no two are alike.
Find its swimwear in sizes XS-XL.
WAWWA
UK brand WAWWA aims to make clothing that puts the Earth and its inhabitants first by creating organic, fair trade, and vegan-friendly clothing with a positive social impact. It uses lower-impact materials including recycled materials, lower-impact non-toxic dyes, and reuses its offcuts to minimise textile waste.
Find the range in sizes XS-2XL.
Wildflo Studio
Wildflo Studio is a Toronto-based loungewear brand that offers minimalistic and versatile womenswear made from organic cotton and recycled materials. Its mission is to create comfortable, more sustainable clothing for people who care about the planet.
Find most items in sizes XS-2XL.
Brothers We Stand
Responsible men’s clothing, selected with style in the UK. With the vision to support you to build a wardrobe of stylish and more sustainably-made menswear that is 100% vegan, Brothers We Stand is the go-to online store for anyone in the market for better menswear.
Sizes available are S-XL.
Yes And
Yes And is a US brand loved for its prints and comfortable jersey basics. It uses non-toxic dyes and lower-impact materials including organic cotton and TENCEL Lyocell.
Most items are available in sizes XS-XL.
Spell
Spell is an Australian fashion brand inspired by far-off places, vintage treasures, and childhood memories. Its clothes are proudly designed and sampled in Byron Bay, and produced responsibly in factories around the world.
Most garments are available in sizes 2XS-2XL.
Frankie
Canadian brand Frankie Collective is dedicated to innovating women’s streetwear while setting a standard for responsibility in the fashion industry. It takes inspiration from ’90s staples and reworks vintage garments to push the boundaries of contemporary style.
Find most items in sizes XS-2XL.
SeamsFriendly
Offers
SeamsFriendly – Most Loved Styles
Dresses, jumpsuits, shirts and more, custom-made by skilled artisans, to your measurements and style preferences. Exclusive 15% off with code SF-GY15 (Sale items excluded.) (Ends: 28 DEC)
Checkout code: SF-GY15
SeamsFriendly – Jumpsuits and Rompers
No more short sleeves or awkward lengths. Made from all-natural fabrics that are gentle on the skin. Exclusive 15% off with code SF-GY15 (Sale items excluded.) (Ends: 28 DEC)
Checkout code: SF-GY15
SeamsFriendly – New Arrivals
Customizable clothing that’s handmade by our artisans to your body measurements and style preferences. Change the neck style, sleeve length, fabric, and more. Exclusive 15% off with code SF-GY15 (Sale items excluded.) (Ends: 28 DEC)
Checkout code: SF-GY15
SeamsFriendly – Men’s Shirts and T-Shirts
Menswear that fits your body, whether you’re tall, short, or anywhere in between, experience the confidence of made-to-measure attire. Exclusive 15% off with code SF-GY15 (Sale items excluded.) (Ends: 28 DEC)
Checkout code: SF-GY15
SeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.
The brand’s product sizing is customisable (for womenswear: bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights; and for menswear: chest size 34″ to 76″ and above with free custom sizing) to ensure you always find the perfect fit. There’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.
Editor's note
Feature image via Whimsy & Row, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.
We updated this article on 18 December 2025: Our editors frequently make updates to articles to ensure they’re up to date. We updated this list to reflect brands with recent ratings.
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